medical/pharmaceutical
| CLIENT: |
NATIONAL INSTITUTES OF HEALTH
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| PROJECT: |
Pediatric asthma patient education videos.
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PURPOSE: |
To inform patients and their families on a variety of issues related to asthma and its treatments.
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OF INTEREST: |
Video series was produced in conjunction with National Jewish Medical Center in Denver.
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| CLIENT: |
GILEAD SCIENCES (formerly Corus Pharma)
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| PROJECT: |
Clinical trial videos.
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PURPOSE: |
Videos were distributed to patients taking part in clinical trials of Gilead products.
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OF INTEREST: |
In addition to U.S. versions, videos were produced in French, Spanish and Polish versions for European trials.
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| CLIENT: |
NATIONAL JEWISH MEDICAL
CENTER |
| PROJECT: |
Patient education/marketing video.
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PURPOSE: |
To inform asthma patients of proper use of inhalers. Secondary purpose: increasing awareness of National Jewish.
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OF INTEREST: |
Video widely distributed through co-op arrangement with Denver-area Safeway pharmacies.
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| CLIENT: |
ASTRA/ZENECA PHARMACEUTICALS
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| PROJECT: |
Asthma patient education videos.
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PURPOSE: |
To disseminate information on AstraZeneca asthma medication.
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OF INTEREST: |
Field video done in Denver; quick turnaround in Seattle.
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| CLIENT: |
UNIVERSITY OF WASHINGTON/HARBORVIEW
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| PROJECT: |
Physician/nurse training videos.
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PURPOSE: |
In-depth videos covering topics such as Acute Lung Injury, end-of-life care, etc.
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OF INTEREST: |
Videos were based on extensive interviews with doctors and nurses.
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| CLIENT: |
OVERLAKE HOSPITAL MEDICAL CENTER
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| PROJECT: |
Welcome/orientation video for expectant mothers.
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PURPOSE: |
To give mothers-to-be and their birth partners an overview of medical services and amenities at the Childbirth Centers.
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OF INTEREST: |
Overlake has been delivering babies for more than 40 years. Approximately 3,500 babies are born at Overlake each year.
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| CLIENT: |
WASHINGTON STATE HEALTH DEPARTMENT
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| PROJECT: |
HIV and pregnancy patient education video.
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PURPOSE: |
To advise pregnant women of the necessity of being tested for HIV, and, if they do test positive, to seek treatment.
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OF INTEREST: |
Video was widely used in Washington state, and was replicated by other states for patient-education efforts.
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| CLIENT: |
ISORAY MEDICAL
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| PROJECT: |
Marketing videos for IsoRay’s breakthrough prostate-cancer treatment isotope, Proxcelan with Cesium-131.
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PURPOSE: |
Marketing directed at specific audiences: physicians, and patients/families
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OF INTEREST: |
Series of videos included distribution of B-roll footage and interviews to TV stations in markets where Proxcelan was—and is—being introduced. News coverage has been good.
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| CLIENT: |
CALYPSO MEDICAL
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| PROJECT: |
Marketing videos (multiple).
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PURPOSE: |
To introduce Calypso’s revolutionary “GPS for the body” targeting system used to guide radiation beam during prostate cancer radiation therapy.
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OF INTEREST: |
B-roll footage and interviews distributed to TV stations; marketing videos to patients and doctors. Spanish language version of 2008 marketing piece.
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| CLIENT: |
UW MEDICINE NEIGHBORHOOD CLINICS
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| PROJECT: |
Internal communications video.
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PURPOSE: |
To inform the Board of Directors and incoming staff about the philosophy, procedures, and goals of UW Medicine Neighborhood Clinics.
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OF INTEREST: |
internal communications is a component of UW’s overall efforts at becoming a regional leader in primary-care delivery.
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| CLIENT: |
ZYMOGENETICS
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| PROJECT: |
Clinical trial video.
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PURPOSE: |
Instructional videos for physicians taking part in clinical trials of new ZymoGenetics products.
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OF INTEREST: |
Distributed to clinical trial sites around U.S.
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| CLIENT: |
AMGEN
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| PROJECT: |
Series of videos: Leukine, Enbrel, etc.
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PURPOSE: |
Videos covered a variety of purposes: marketing, physician/nurse training, video news release (VNR), etc.
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OF INTEREST: |
Enbrel video distributed to physicians during clinical trials.
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| CLIENT: |
PARI RESPIRATORY INC. (GERMANY)
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| PROJECT: |
Asthma patient education/marketing video.
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PURPOSE: |
To inform patients about proper use of PARI nebulizer systems (used in asthma treatment).
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OF INTEREST: |
PARI is an important supplier of precision medical devices in Europe and U.S. More than 15,000 copies of this video have been distributed, including Spanish language version.
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