medical/pharmaceutical

CLIENT:
NATIONAL INSTITUTES OF HEALTH
PROJECT:
Pediatric asthma patient education videos.
PURPOSE:
To inform patients and their families on a variety of issues related to asthma and its treatments.
OF INTEREST:
Video series was produced in conjunction with National Jewish Medical Center in Denver.
CLIENT:
GILEAD SCIENCES (formerly Corus Pharma)
PROJECT:
Clinical trial videos.
PURPOSE:
Videos were distributed to patients taking part in clinical trials of Gilead products.
OF INTEREST:
In addition to U.S. versions, videos were produced in French, Spanish and Polish versions for European trials.
CLIENT:
NATIONAL JEWISH MEDICAL
CENTER
PROJECT:
Patient education/marketing video.
PURPOSE:
To inform asthma patients of proper use of inhalers. Secondary purpose: increasing awareness of National Jewish.
OF INTEREST:
Video widely distributed through co-op arrangement with Denver-area Safeway pharmacies.
CLIENT:
ASTRA/ZENECA PHARMACEUTICALS
PROJECT:
Asthma patient education videos.
PURPOSE:
To disseminate information on AstraZeneca asthma medication.
OF INTEREST:
Field video done in Denver; quick turnaround in Seattle.
CLIENT:
UNIVERSITY OF WASHINGTON/HARBORVIEW
PROJECT:
Physician/nurse training videos.
PURPOSE:
In-depth videos covering topics such as Acute Lung Injury, end-of-life care, etc.
OF INTEREST:
Videos were based on extensive interviews with doctors and nurses.
CLIENT:
OVERLAKE HOSPITAL MEDICAL CENTER
PROJECT:
Welcome/orientation video for expectant mothers.
PURPOSE:
To give mothers-to-be and their birth partners an overview of medical services and amenities at the Childbirth Centers.
OF INTEREST:
Overlake has been delivering babies for more than 40 years. Approximately 3,500 babies are born at Overlake each year.
CLIENT:
WASHINGTON STATE HEALTH DEPARTMENT
PROJECT:
HIV and pregnancy patient education video.
PURPOSE:
To advise pregnant women of the necessity of being tested for HIV, and, if they do test positive, to seek treatment.
OF INTEREST:
Video was widely used in Washington state, and was replicated by other states for patient-education efforts.
CLIENT:
ISORAY MEDICAL
PROJECT:
Marketing videos for IsoRay’s breakthrough prostate-cancer treatment isotope, Proxcelan with Cesium-131.
PURPOSE:
Marketing directed at specific audiences: physicians, and patients/families
OF INTEREST:
Series of videos included distribution of B-roll footage and interviews to TV stations in markets where Proxcelan was—and is—being introduced. News coverage has been good.
CLIENT:
CALYPSO MEDICAL
PROJECT:
Marketing videos (multiple).
PURPOSE:
To introduce Calypso’s revolutionary “GPS for the body” targeting system used to guide radiation beam during prostate cancer radiation therapy.
OF INTEREST:
B-roll footage and interviews distributed to TV stations; marketing videos to patients and doctors. Spanish language version of 2008 marketing piece.
CLIENT:
UW MEDICINE NEIGHBORHOOD CLINICS
PROJECT:
Internal communications video.
PURPOSE:
To inform the Board of Directors and incoming staff about the philosophy, procedures, and goals of UW Medicine Neighborhood Clinics.
OF INTEREST:
internal communications is a component of UW’s overall efforts at becoming a regional leader in primary-care delivery.
CLIENT:
ZYMOGENETICS
PROJECT:
Clinical trial video.
PURPOSE:
Instructional videos for physicians taking part in clinical trials of new ZymoGenetics products.
OF INTEREST:
Distributed to clinical trial sites around U.S.
CLIENT:
AMGEN
PROJECT:
Series of videos: Leukine, Enbrel, etc.
PURPOSE:
Videos covered a variety of purposes: marketing, physician/nurse training, video news release (VNR), etc.
OF INTEREST:
Enbrel video distributed to physicians during clinical trials.
CLIENT:
PARI RESPIRATORY INC. (GERMANY)
PROJECT:
Asthma patient education/marketing video.
PURPOSE:
To inform patients about proper use of PARI nebulizer systems (used in asthma treatment).
OF INTEREST:
PARI is an important supplier of precision medical devices in Europe and U.S. More than 15,000 copies of this video have been distributed, including Spanish language version.